The Essential Trio: Logo Variations Your Small Business Can't Do Without
Ever found yourself wrestling with your logo to make it fit in a tight corner of a social media post or look just right on a business card? You try to make adjustments, but you stretch or distort it, and to say it looks unprofessional is quite an understatement. Many small business owners face this challenge, but there's a simple solution: logo variations. So, let’s dive into the three logo variations your business needs to uplevel!
What is a logo variation?
Logo variations are simple! Just think of them as different versions of your primary logo tweaked slightly to fit various uses. They keep your brand recognisable and versatile, making sure you always look polished and professional.
The essential trio:
Primary Logo
This is the superhero logo - the main image that represents your business. You'll use this one most often, everywhere from your website header to your business cards. It's a good idea to have your full business name in this version for clear branding.
Secondary Logo
Imagine your primary logo taking on a different pose. That's your secondary logo. It rearranges the elements of your main logo to fit spaces where the original might feel too cramped or too stretched. It's perfect for social media posts or unique print materials.
Submarks
Submarks are the sidekicks of your logo family. They're simplified – maybe just your business initials or a small icon from your primary logo. These little heroes are fantastic for profile images on social media, email footers, or as a subtle touch on your blog graphics.
Bonus Tip: Brand Elements/Icons
If your logo includes a nifty icon, don't hesitate to use it independently! These icons can create eye-catching patterns for your website or add a branded touch to your marketing materials without overwhelming them.
Let’s see them in action!
Ready to get started?
If you are looking for someone to create a meaningful logo for your business, you can enquire here about my services! Prefer to take the DIY route? Then I have to mention my ebook that is available: The Ultimate Guide to Creating a Logo, which has everything you need to create your own logo!